Bing SEO

IMPORTANT FACT: Bing is going to become increasingly important to all of us, their markt share has pretty much doubled since July 09.

1.Domain Age

Well I thought I’d start with the factor which is going to leave our community with a lot of disgruntled webmasters. It seems that Bing is taking domain age and stability into account in a big way. (domain stability being the amount of time you have registered a domain for, its age and a few other minor factors). This is by no means the most important factor that I’ve seen, but it clearly seems to make a much larger difference than it does to Google.

2.Keywords/onpage optimisation

All this is taken into account in the same manner as Google, but it seems to matter slightly less in where Bing places your site, so make sure you’re pages are key word optimised and that you’ve filled in all your meta data, alt tags, etc. and your internal linking is up to scratch. Even if it wont help you as much. Accurate permalink structure seems to play a slightly bigger part than it does in google (but I am still currently testing this point).

3.Off Page Linking

Now this is where the big difference comes in. Now we all like to get links on pages where our key terms in the title because it can’t hurt and seems to help a little bit when Google determines the pages relevancy, but clearly Google pays more attention to A. the sites overall authority and B. the context of the content (relevent keywords etc). Now the issue I have with Bing is that it seems to really take the domain and Title relevance a little too far. From what I’ve seen whilst Bing does value context and overall authority the value it places on domain and title relevance seems slightly disproportionate. So basically get links from sites which not only have relevant keywords but relevant domains and titles.

4.Tld’s

My final point is that Bing seems to be a little bit predjudice to TLD’s I’m not saying to much on this as I am currently still testing this. And the predjudice goes exactly how you’d expect. (you’ll hear more on this when I have finished testing it).

Tags: bing SEO, Search Engine Optimisation, SEO